Last Tuesday, Brussels Airlines added a new design to the rainbow of tails of international airlines that fly into Washington Dulles International Airport. Announced in January, the Belgian carrier has begun flights five times a week between Brussels and Washington, using A330s. Flying as flight number 515, the flights will arrive at Dulles five days a week every Tuesday, Thursday, Friday, Saturday, and Sunday, as the second direct link between Washington and Brussels, the first being United's flight 950. Coming in at 7:30, the flights will also be one of Dulles' few evening international arrivals, meaning shorter wait times in customs.
Brussels Airlines is a member of Star Alliance, and because Washington is a major hub for United, also a Star Alliance member, it allows passengers a much smoother connection to reach many other cities in the US. Not only that, but in the other direction, flights leaving Washington can have passengers connecting to other Brussels Airlines destinations. During the summer season, passengers flying to and from the Belgian capital will fly Brussels', A332s and A333s, newly refurbished with more comfortable business and economy class cabins.
The new route is all part of Brussels' expanding long haul route structure. Last year, they added New York as their first transatlantic destination, making Washington its second destination in the Americas. According to CEO Bernard Gustin, over the last four years, Brussels Airlines has doubled its long haul fleet size from 4 to 8 aircraft and added 4 intercontinental destinations. "Washington is part of our strategy to operate the most important intercontinental destinations from Brussels Airport" Gustin said.
Monday, June 24, 2013
Monday, June 17, 2013
The A350 Flies for the First Time, Adding Fuel to the Fire in Widebody Race
After years of design, months of assembly, weeks of testing, and days of anticipation, Airbus' newest jet, the A350 took to the skies over Toulouse, France last Friday for its inaugural flight. A crew of 6 pilots and engineers flew the test flight, including Airbus' Chief Test Pilot Peter Chandler and A350 Project Pilot Guy Magrin, in front of hundreds of members of the media from around the world. Under the serial number MSN1, Airbus' A350 XWB test flight was completed successfully and went off without a hitch. "[The flight went] pretty well, the aircraft is in good shape," said Patrick Du Ché, Head of Development Flight Tests for the program. Friday's test flight kicks off a flight test program with around 2500 flight hours and 5 development aircraft. The French aircraft maker intends to have the first delivery to a customer in mid 2014 to Qatar Airways.
Labelled a "Boeing-Killer", the A350 XWB is Airbus' response to Boeing's radically designed 787 Dreamliner, which recently experienced problems with its battery system. The company says that its three models, the A350-800, -900, and -1000 each compete with a different Boeing widebody. The A350-900, the base variant, is built to compete with Boeing's 777-200ER in both range and capacity, but boasting a 25% reduction in fuel burn and operating costs. The A350-800, the shortened variant, is designed to compete with Boeing's 787-9 in range and capacity, but boasting an 8% reduction in fuel burn and operating costs. The A350-1000, the stretched and most troubled variant, aims to compete with Boeing's 777-300ER, its best-selling 777 model, but boasting 25% lower fuel burn and operating costs.
For quite a while after the launch of the A350, while the -800 and -900 variants wereselling like hot cakes, Airbus had trouble drawing new orders for the A350-1000, with customers citing that despite a much improved engine that Airbus added to the design two years ago, pushing back entry into service 18 months, the A350-1000 still does not compete with Boeing's bestselling 777 product, the 777-300ER. Recently however, starting with Cathay Pacific's order converting 16 A350-900s to -1000s and adding 10 more to their total, orders for the longest version of Airbus' new composite jet have been rolling in.
With the introduction of the A350, Airbus and Boeing are locked in a renewed battle for the wallets of international airlines who fly long haul flights. After many traditionally Boeing customers turned to Airbus' new jet to replace their aging first generation 777s, Boeing decided to officially launch its 777X program, a project that many inside the aviation industry had known a lot about already, in order to try to stop the bleeding of customers to rivals across the pond. Believed to be the catalyst for the official launch was the decision by British Airways to order 18 of the Airbus craft as part of their replacement program for their 747-400s. Boeing's 777X will include the -8X, the successor to the 777-300, the -8LX, the successor to the bestselling 777-300ER, and the -9X, which will be in a whole new class of capacity for twinjets, comparable to the 747. While these two companies are no stranger to competition in the widebody aircraft department, never before have the two models been so similar to each other.
Labelled a "Boeing-Killer", the A350 XWB is Airbus' response to Boeing's radically designed 787 Dreamliner, which recently experienced problems with its battery system. The company says that its three models, the A350-800, -900, and -1000 each compete with a different Boeing widebody. The A350-900, the base variant, is built to compete with Boeing's 777-200ER in both range and capacity, but boasting a 25% reduction in fuel burn and operating costs. The A350-800, the shortened variant, is designed to compete with Boeing's 787-9 in range and capacity, but boasting an 8% reduction in fuel burn and operating costs. The A350-1000, the stretched and most troubled variant, aims to compete with Boeing's 777-300ER, its best-selling 777 model, but boasting 25% lower fuel burn and operating costs.
For quite a while after the launch of the A350, while the -800 and -900 variants wereselling like hot cakes, Airbus had trouble drawing new orders for the A350-1000, with customers citing that despite a much improved engine that Airbus added to the design two years ago, pushing back entry into service 18 months, the A350-1000 still does not compete with Boeing's bestselling 777 product, the 777-300ER. Recently however, starting with Cathay Pacific's order converting 16 A350-900s to -1000s and adding 10 more to their total, orders for the longest version of Airbus' new composite jet have been rolling in.
With the introduction of the A350, Airbus and Boeing are locked in a renewed battle for the wallets of international airlines who fly long haul flights. After many traditionally Boeing customers turned to Airbus' new jet to replace their aging first generation 777s, Boeing decided to officially launch its 777X program, a project that many inside the aviation industry had known a lot about already, in order to try to stop the bleeding of customers to rivals across the pond. Believed to be the catalyst for the official launch was the decision by British Airways to order 18 of the Airbus craft as part of their replacement program for their 747-400s. Boeing's 777X will include the -8X, the successor to the 777-300, the -8LX, the successor to the bestselling 777-300ER, and the -9X, which will be in a whole new class of capacity for twinjets, comparable to the 747. While these two companies are no stranger to competition in the widebody aircraft department, never before have the two models been so similar to each other.
Monday, June 10, 2013
Airlines and Their Relationships with Sports Teams
These days, almost every team in major professional sports leagues has an official airline. These official airlines put their name on the big screen at the stadium, appear on local advertisements boasting their status as the "official airline of your team", and sponsor merchandise promotions at the team's home venue. Normally, these are airlines that operate a hub at the local airport or at a nearby major city's airport. But that is just about where the similarities end. Different airlines have very different relationships with their sports teams; some relationships are intimate and rather exclusive and sometimes airlines will have so many teams, that they can number more than 30.
The reason airlines sponsor teams is to attach their name to local fans' favorite teams. In this day and age, here in America and around the world, people are very tightly connected to their favorite team, sometimes even giving their favorite players nicknames or using the pronouns we, us, and our when referring to their favorite team. Advertisers will pay top dollar to be associated with these cultural icons, and airlines are no exception. To an airline, associating with a team means that when fans go to book a flight, they're more likely to think of the airline that has giant billboards at their favorite team's home venue.
But some airlines are a lot less passive in their approach to marketing their brand to sports fans. Just in the US, airlines like JetBlue and US Airways have created special liveries for the teams they sponsor. Internationally, airlines like Air New Zealand and Turkish Airlines have also created special liveries for sports teams; Turkish has even painted the entire roster of FC Barcelona on the side of a 777-300ER. When people see their favorite team's logo flying through the sky, they will clamor to choose that airline the next time they fly, in hopes of being able to fly that special plane.
Other airlines host contests for the team, with the prize ranging from free round-trip tickets to one of their destinations to a season-long vacation following the team to every road game; Everyone loves free things, even if one of those free things is a cramped economy class seat in a plane flying 5 hours across the country, sandwiched between the crying baby and the person who talks too much. These airlines know that by tapping into the sports market, and properly engaging in their communities, they can potentially draw hundreds of thousands, maybe even millions of fans, if they form as tight a bond with the fans in the same way the fans have formed a bond with their team, a challenge some airlines have mastered, while others have yet to come close to achieving.
The reason airlines sponsor teams is to attach their name to local fans' favorite teams. In this day and age, here in America and around the world, people are very tightly connected to their favorite team, sometimes even giving their favorite players nicknames or using the pronouns we, us, and our when referring to their favorite team. Advertisers will pay top dollar to be associated with these cultural icons, and airlines are no exception. To an airline, associating with a team means that when fans go to book a flight, they're more likely to think of the airline that has giant billboards at their favorite team's home venue.
But some airlines are a lot less passive in their approach to marketing their brand to sports fans. Just in the US, airlines like JetBlue and US Airways have created special liveries for the teams they sponsor. Internationally, airlines like Air New Zealand and Turkish Airlines have also created special liveries for sports teams; Turkish has even painted the entire roster of FC Barcelona on the side of a 777-300ER. When people see their favorite team's logo flying through the sky, they will clamor to choose that airline the next time they fly, in hopes of being able to fly that special plane.
Other airlines host contests for the team, with the prize ranging from free round-trip tickets to one of their destinations to a season-long vacation following the team to every road game; Everyone loves free things, even if one of those free things is a cramped economy class seat in a plane flying 5 hours across the country, sandwiched between the crying baby and the person who talks too much. These airlines know that by tapping into the sports market, and properly engaging in their communities, they can potentially draw hundreds of thousands, maybe even millions of fans, if they form as tight a bond with the fans in the same way the fans have formed a bond with their team, a challenge some airlines have mastered, while others have yet to come close to achieving.
Monday, June 3, 2013
Dreamliners Return to the Skies in Droves
This past week, dubbed Dreamliner week by yours truly, has seen four new airlines "re-inaugurate" 787 services, two airlines receive their first 787, confirmation that all 50 Dreamliners delivered before the grounding have been refitted with the improved battery system, and to top it all off, the first pictures surfacing of Boeing's first 787-9 in final assembly at their production facility in Everett. The Dreamliner flooded aviation news sites in the latter half of last week while Boeing and it's flashy new toy closed one tumultuous chapter and moved on to a new one with less drama and hopefully for Boeing, more cash.
On Saturday June 1st, two airlines put their 787s into commercial service. After more than a month of flight tests, Japanese carrier Japan Airlines put their birds back into commercial service, flying within Asia and to Boston and San Diego. Though ANA decided to push one inaugural flight forward a week, they also put the rest of their 787s back into the air on service in Asia and to San Jose and Frankfurt. LOT Polish also resumed service this weekend, sending their Dreamliner from Warsaw to New York. LAN, however, had originally scheduled its service resumption to also be this weekend, but have pushed back the date another month to July 1st, leaving them to be the last pre-grounding airline still grounded.
Friday, before three different airlines restarted their silent Dreamliner engines, two airlines started their engines and took off for the first time. British carrier Thomson Airways and China Southern Airlines both left Paine Field as brand new owners of their own Dreamliners. And China Southern will be starting commercial flights this week, flying from Guangzhou to Beijing starting Friday June 6th. Thomson on the other hand is not starting flights until late July.
All this comes after Boeing has confirmed that all 50 aircraft delivered before the grounding have been refitted with the brand new battery system. Photos have also surfaced of the first 787-9 in final assembly, with its stretched fuselage and "9" painted on the tail clearly visible. Besides the 787-9, fully painted -8s have coming out of the paint shop non-stop. So far, British Airways, Norwegian, and Hinian tails have all been spotted on the flight line in Seattle, waiting to be delivered. Norwegian and Aeromexico have both announced their inaugural routes. Paine Field should be very busy this summer.
On Saturday June 1st, two airlines put their 787s into commercial service. After more than a month of flight tests, Japanese carrier Japan Airlines put their birds back into commercial service, flying within Asia and to Boston and San Diego. Though ANA decided to push one inaugural flight forward a week, they also put the rest of their 787s back into the air on service in Asia and to San Jose and Frankfurt. LOT Polish also resumed service this weekend, sending their Dreamliner from Warsaw to New York. LAN, however, had originally scheduled its service resumption to also be this weekend, but have pushed back the date another month to July 1st, leaving them to be the last pre-grounding airline still grounded.
Friday, before three different airlines restarted their silent Dreamliner engines, two airlines started their engines and took off for the first time. British carrier Thomson Airways and China Southern Airlines both left Paine Field as brand new owners of their own Dreamliners. And China Southern will be starting commercial flights this week, flying from Guangzhou to Beijing starting Friday June 6th. Thomson on the other hand is not starting flights until late July.
All this comes after Boeing has confirmed that all 50 aircraft delivered before the grounding have been refitted with the brand new battery system. Photos have also surfaced of the first 787-9 in final assembly, with its stretched fuselage and "9" painted on the tail clearly visible. Besides the 787-9, fully painted -8s have coming out of the paint shop non-stop. So far, British Airways, Norwegian, and Hinian tails have all been spotted on the flight line in Seattle, waiting to be delivered. Norwegian and Aeromexico have both announced their inaugural routes. Paine Field should be very busy this summer.
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